Scaling Marketing Like a Pro! Just wrapped up an awesome session at PHX FWD with Shawn McKee, CMO of NContracts, on The Vertical Growth Playbook: 5 Proven Steps to Build a Scalable Marketing Machines. Wow, so many gems! Biggest takeaways: ➡️ Reinventing Marketing Processes with AI – Applying AI to first drafts and creating additional content form factors! ➡️ Know your ideal customer – The better you understand them, the easier it is to attract (and keep) them. ➡️ Pricing matters – Your value model can make or break your success. Get it right! Huge thanks to Shawn for the insights and PHX FWD for bringing us all together. Let’s connect if you’re working on scaling your marketing game! #MarketingGrowth #ScaleUp #PHXFWD https://www.linkedin.com/feed/update/urn:li:activity:7301001119881646080