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Adventure Motorcycle
2 days ago
Published in: NewsDear ADVMoto Readers, After more than a 15 years of printing rider stories from every corner of the globe, it’s with a heavy, but optimistic heart that we announce the end of ADVMoto’s regular print magazine. Unless we garner enough support for an annual issue in the future, the Summer 2025 edition will be our last in physical form. This decision hasn’t come lightly. Like many in our industry, we’ve faced mounting production and distribution costs that have become increasingly difficult to manage. From print production to freight and fulfillment, every part of the process has seen dramatic cost increases in recent years. At the same time, economic uncertainty has led to a noticeable decline in industry support, which once helped keep the gears turning behind the scenes. These colliding forces have simply made ADVMoto’s print magazine unsustainable in today’s climate. Yet, while this chapter closes, we’re not by any means at the end of our journey. In fact, we see this as a turning point—a chance to grow, evolve, and better serve a new generation of adventure riders. ADVMoto will live on digitally, and we’re more committed than ever to telling the stories that matter via today’s most popular formats, which includes YouTubes and podcasts. But instead of relying on advertisers and fluctuating market forces, we’re turning to the those who’ve always been at the heart of the movement: you, the readers, riders, creators, and community builders. It’s just another fork in the road that’ll begin another great adventure. {youtube}rkiOlyjzcLY{/youtube} • Why We’re Shifting Gears  ADVMoto has always been more than a magazine—it’s been a passport to the world—a way get inspired, to learn, to dream, and to connect with like-minded folks. At the same time, we’ve watched the ADV industry face challenges. Many longtime supporters—gear companies, small manufacturers, tour operators, etc.—have scaled back due to the economic headwinds. While digital content has grown, it’s often paired with shrinking budgets and shorter attention spans. And although the passion for adventure riding has never been stronger, the media landscape that supports it has had to readapt. ADVMoto’s mission has always been to deliver quality stories and practical information, and in supporting passionate creators, to the benefit of riders everywhere. The move to digital as our primary medium, supported directly by readers and creators, allows us to better fulfill these lofty goals. • What Comes Next  As we phase out print, ADVMoto will continue as a fully digital media platform—focused, nimble, and built for the future. This transition allows us to publish more frequently, showcase more diverse voices, and collaborate more closely with the global adventure riding community—effectively unleashing us to do far more than we have been able to in the past. To do this, we’re shifting to a more subscriber-supported model, which means your support will directly fund the creators of content that matter to you. Whether that be rider stories, gear reviews, routes and destinations, or videos and podcasts—we’ll continue producing content that inspires, informs, and unites us. We’ll also be expanding partnerships with independent creators—from filmmakers and photographers, to travel writers, and riding instructors—giving them a home and a voice while keeping gas in their tanks. Our aim is to create a more dynamic, inclusive, and supportive environment for those who are shaping the culture and future of adventure motorcycling. Further, our new model will revolve entirely around growing a community-powered media ecosystem—where readers aren’t passive consumers, but active participants in shaping what comes next. • What this Means for You If you’ve been a print subscriber, first and foremost—THANK YOU! Your support over the years has meant everything to us. You’ve helped keep stories alive, sparked inspiration in far-off places, and supported hundreds of contributors who’ve poured their hearts into our pages. In the coming weeks, we’ll reach out to current subscribers with options including refunds, merch and back issue credits. No one will be left behind. Moving forward, digital subscribers will receive access to: Exclusive long-form articles and stories Early access to new videos and creator collaborations Downloadable content and archives Opportunities to participate in ADVMoto-supported contests, local events, and more. We’re also in the process of developing ADVMoto 3.0, an all-new website, in compliance with all the modern speed, security and technology standards to make ADVMoto the fastest serving platform with some features not found anywhere else in the industry. We’re adding new ways to experience content like AI driven text-to-speech readers on all of our feature article pages. We’ll be showcasing digital stories, host multimedia content, and offer more value to subscribers. • Why Your Support Matters ndependent media is more important now than ever. Mainstream platforms use algorithms that continue to steer attention away from niche, authentic voices—favoring content that’s designed to go viral instead of going deep. That’s not our mission, and never has been. Your subscription isn’t just a transaction. It’s a statement that you believe in what we’re doing—that stories of courage, discovery, and building cultural bridges matter. That small creators deserve a platform. That the spirit of exploration should be nurtured and celebrated, not buried under clickbait.   Every dollar we receive goes into paying writers, editors, photographers, designers, and creators. It goes into keeping the platform alive and accessible, in more ways than ever before. It goes into helping us support riders who are out there, living and reporting on the road, and employing fellow hard-working Americans. We’d also like to give a special thanks to the crew at Penn Creative who has been instrumental in making ADVMoto what it is today through their tireless attention to detail for almost 15 years. We’ll continue work with them whenever possible. We consider them friends and family. Last but not least, a bug shout out to our printers in Lebanon Junction, Kentucky, who have also been nothing but the best to work with. A huge shout out to Jeff who has been with us since day-one, despite the company having changed hands several times. • Looking Through the Curve We know this isn’t easy news. There’s something irreplaceable about the feel of a magazine in our hands, the smell of fresh ink, the quiet satisfaction of flipping through a beautiful story that took months to create. We’ll miss that too. But adventure is about movement, adaptation, and discovery—and we’re excited about the future directions! To those who’ve ridden with us since the beginning: thank you for your trust, passion, and letters from all over the world. We’re proud of our vital role in the emergence and success of what I believe has become the greatest form of motorcycling ever. It not only blends the thrill of sport and the freedom of touring, but also demands true versatility from rider and machine. Together, let’s continue building something that lasts—a global home for the adventure motorcycling community, lifestyle and worldwide cultural awareness. This is the next leg of ADVMoto’s adventure—and we’re honored to have you with us, not only for the stories we’ve shared, but the amazing tales still to come! Ride Safe, Have Fun,    Carl Parker Publisher ADVMoto Magazine P;S. Your voice matters! Feel free to share your thoughts, reactions and ideas with us by email at: info@adventuremotorcycle.com Read more ... http://adventuremotorcycle.com/news/advmoto-ends-print-new-adventure